LA Dance Workout is a digital workout platform, created by Benjamin Millepied and his dance company L.A. Dance Project in collaboration with BETC L.A.
The platform was created to bring joy back to fitness, to help you work with your body - not against it - through dance.
Launched Fall 2017, L.A. Dance Workout features beautifully crafted workouts and tutorials, choreographed and led by L.A. Dance Project dancers, that you can tailor to your personal goals and fitness level.
The Managing Director of BETC LA and I collaborated during 1 year to produce this platform. We were working as a "startup".
We partnered on strategy, which we then translated it into wireframes. After the end of the conception phase, I was in charge of the general content of the platform, both technically and creatively.
We worked with STUDIO6 in NYC (HAVAS Group) for the film production, and partnered with BETC Digital in Paris on the digital production.
We ended up creating more than 30 workouts. Here are some previews: