Over the past decade, I have worked with several creative agencies across multiple brands to create ground breaking campaigns using the newest technologies.
ORANGE 20 ANS - FUTURESELF (PUBLICIS, PARIS)
To promote the 20th anniversary of Orange (one of the biggest French telecom companies), and to showcase their innovation, we created a website that allowed people to talk to their “future-self” in 20 years.
Role : I designed the Artificial Intelligence algorithm of the "futureself" and led the technical aspects of the website.
NESCAFE - REALLY FRIENDS (PUBLICIS, PARIS)
Nescafe coffee is all about authentic moments of sharing. To prove that to everyone, we created a long-term real-life campaign, involving Arnaud, a real guy who went out to meet his Facebook friends and figure out if they were really friends.
Role : I designed and managed the Youtube custom brand channel, that gathers around 30 videos of Arnaud and his coffee moments, and that cumulated more than 3M views in less than 2 weeks.
VIKING IMOW - LES IMOWSSAGES (PUBLICIS, PARIS)
To drive awareness on the launch of the 'Viking - Imow', a robot lawn-mower, we wanted to make it possible for people to experience its revolutionary qualities. We created a website from which you could chose any existing garden via Google maps, and then "mow" a message on it and share it with your friends.
Role : I led the technical aspects of the project and took care of the quality of the global output.
APREC - ONE NOTE AGAINST CANCER (PUBLICIS, PARIS)
APREC is a french association who helped Kylie Minogue to fight against her breast cancer. To encourage people to donate money to APREC, we made this website where people could buy a note of the new Kylie Minogue song "Crystallize". Once all the notes were sold, the song was available for download and all the donators found their names credited in the song's video.
Role : I led the technical/UX thinking of the project.
GARNIER - MIRACLE SKIN BOX (PUBLICIS, PARIS)
For the launch of a new anti-aging cream, with a brand new innovative formula, we created the first interactive PR box for bloggers/journalists. The box was connected to a content app: it could open only through the app, it was able to detect when the product was taken out of it, and its inner lights would intensify when the person approached the mirror.
Role : I was at the origin of the idea and I led the thinking and making of the project.
EVIAN - LET'S BABY DANCE (BETC, PARIS)
To promote Evian’s “Baby Dance” campaign and make it interactive, we asked people to participate in the longest video clip ever: everyone could make their own clip segment with a dancing baby on their t-shirt.
Role : I designed the desktop and Iphone app for the project.
LEVI'S 501 - 360° BULLET TIME (RAZORFISH, PARIS)
We created a website for Levi’s with the 360° Bullet Time process
… I have also done music for short films, TV-Shows, sound-design for websites (Sony, Nivea…), directed a DVD for a band…